"FACT: Each Typeface Produces a Different Psychological Effect on Your Readers’ Subconscious.  Knowing How to Influence Your Audiences’ Behavior Through The Use of Different Typefaces Can Have a Hugely Positive Impact on your Success.  Smart entrepreneurs, marketers, and designers have been exploiting the hidden power of typography for a very long time. Choosing the wrong font for your brand or messaging could ruin your results.  Why Should You Read This Book?  If you use print for anything, then this is for you... Avoid wasting hours trying to find the right font for any project. This is a Concise, Step-by-Step, Easy-to-Understand Guide to Using Font Psychology to Influence Consumer Behavior. It has no fluff or filler - just essential information, examples, and advice to short-cut your journey to mastering Font Psychology and making better-informed design decisions.  What You Will Discover:  * How different typefaces affect our subconscious in different ways * The most popular typefaces used by the top designers * Real-world examples of how world-class brands use fonts * How to match the right typeface to your brand or marketing message.  Quickly learn all the insider knowledge and tricks of the typography trade. Skip all the time-consuming, expensive online courses and learn everything you need to know about fonts on your own time. This unique guide will effortlessly help you to determine which type of font suits your project the best."--back cover