Includes bibliographical references and index.

pt. I MONITORING -- Poem 1 Alfreda Recalls Marshall Fields / Tara Betts -- Monitoring: Introduction -- Misperceived: "Oh Reverend, I'm So Sorry" (Alton's Story) -- Mistrusted: "So I'm a Suspect, and It Makes Me Feel Terrible" (Balbira's Story) -- Mortified: "My Sense of Gravity Knows Where Your Center of Gravity Is" (Chad's Story) -- Managed: "Fried Chicken!" (Dana's Story) -- Mistook: "I Was Hoping to Live Long Enough to See Major Changes on Earth" (Eleanor's Story) -- Monitoring: Things that Part I's Stories Can Teach Consumers and Marketers -- Monitoring: Reflection Questions and Related Readings -- pt. II INEQUITIES -- Poem 2 Internal Dialogue / Micah E. Lubensky -- Poem 3 "Two Friends / Lisa Mallory -- Inequities: Introduction -- Indicted: "It's Not for Sale" (Graham's Story) -- Intimidated: "It's Really Painful for a Kid" (janisha's Story) -- Insulted: "Every Kind of Cracker That Nabisco Makes" (Tamir's Story) -- Invalidated: "I Am the Minority, the `Foreigner'" (Hart's Story) -- Inequities: Things that Part IPs Stories Can Teach Consumers and Marketers -- Inequities: Reflection Questions and Related Readings -- pt. III TRAUMAS -- Poem 4 #If I Was Gunned Down / Malik S. Champlain -- Poem 5 Brown Girl Shopping / Arakcelis Gomez -- Traumas: Introduction -- Targeted: "The Book of Robbers, Scammers, and Fraudulents" (Finley's Story) -- Traumatized: "Wouldn't You Want to Hear My Story If You're Ready to Shoot Me?" (Kenrec's Story) -- Terrified: "This Is What You Put Me Through as a Mother -- as a Black Mother and Her Son -- in This Community" (Latasha's Story) -- Triggered: "My DNA Remembers, Even if My Conscious Mind Doesn't" / Michelle R. Dunlap -- Tormented: "I Lifted My Sweater Just Enough for Them to See I Had Stolen Nothing" (Priscilla's Story) -- Traumas: Things that Part Ill's Stories Can Teach Consumers and Marketers -- Traumas: Reflection Questions and Related Readings -- pt. IV PHILOSOPHIES -- Poem 6 The Invisible Pause / Denise M. Keyes -- Poem 7 Whitney in the Purple Dress / Michelle R. Dunlap -- Philosophies: Introduction -- Plagued: "It's a Wonder [Black People] Live to Fifty" (Rekia's Story) -- Preconceived: "[I'm] the Bull's-Eye!" (Stephon's Story) -- Privileged: "Just Because I'm White Doesn't Mean It Does Not Matter" (Heather's Story) -- Perturbed: "I Am No Fan of Insurance Companies, Pure and Simple" (Vernon's Story) -- Provoked: "I Try to Go to Stores That Cause the Least Stress" (Yvette's Story) -- Philosophies: Things that Part IV's Stories Can Teach Consumers and Marketers -- Philosophies: Reflection Questions and Related Readings -- pt. V CONCLUSION -- Poem 8 Shopping While Black / Frances Shani Parker -- Conclusion -- Poem 9 In Her Image / Kenneth E. Watts.